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Brad Hicks' Blog

by Brad_Hicks from FOX 6 Milwaukee

Last Post 6 days, 4 hours Ago


We're hearing a lot about how bad the economy is-- tough economic times.  Gas sure has gotten more expensive and foreclosures are up.  

But I was in a Best Buy the other day -- a store drowning in luxuries, not necessities -- and there was no shortage of people forking over hundreds if not thousands to get their hands on the latest high-tech whatever.

And now I read that the summer box office is expected to rake in a record $4.2 Billion.  That's a lot of disposable income people spent to see movies at $9 bucks a pop, or whatever they charge for a ticket now.

What do you think:  Are Americans spending at the movies because it's the one pleasure we can afford (cheaper than a vacation), or do we like to complain about  hard times when in reality we have money to burn??? 
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Member Comments Total Comments: 18
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Basher51 read my blog view my photos
Sep 2, 2008 | 11:40 AM

Brad, I saw in the news the revised figures showing that the economy actually grew by 3.3%. It might not be as bad as some are saying. It isn't great, that is for sure. My own business is so slow that I'm seriously looking for a second job. But things might not be as bad. Oil prices are falling. Getting 500,000 people to show up for the Harley thing and pump God only knows how much money into the local economy might be another indication that the economy is not as bad as the retrospective figures are showing.

jazzbode read my blog view my photos
Sep 2, 2008 | 11:45 AM

We complain because spending money on the necessities, like gas and food, limits our disposable income for the "nice to haves", like computers. How many of those people were paying cash? Our society has gotten very addicted to using plastic for extras, that may not be affordable, especially when paying 15-23% interest on them. Alot of college age kids are required to have computers for classwork.

jen24 read my blog view my photos
Sep 2, 2008 | 1:53 PM

well ppl can burn money towards me then...i sure could use!

F0x6Fan read my blog view my photos
Sep 2, 2008 | 7:42 PM

credit cards credit cards credit cards!

........we're all in deep-plastic-card debt.

it's just that as americans if we want something bad enough...... we just do it........take this scenario for instance,
a hard-working couple desires an experience like---

"buying clothes, a new car, a nice hawaiian vacation, disney world with the kids, gambling at a riverboat casino, or a new harley motorbike..."

--- experiences that we call fun

we use money that isn't there to get these experiences... we use money that we DON'T HAVE........or money that belongs to a bank...charging outlandish rates......, yet all you see on the atm screen is numbers.....pixels on a screen...

we have no real value of MONEY!....so we spend as a society to make ourselves feel good.....if only temporarily. ---GOOD BLOG Mr BRAD HICKS

CheeseheadChick2007 read my blog
Sep 2, 2008 | 10:34 PM

Didn't the movies do really well during the Depression? It may be expensive to go, but it's an escape for people so that at least for a little while, they can forget about the bigger problems.

I don't know if it counts or not, but a lot of theaters have "kid-friendly" movies early in the mornings for a dollar or two, and even though they are movies that have been out for a long time, it is always packed.

busrider read my blog
Sep 3, 2008 | 8:11 AM

Basher, would you please quit your ranting about the Harley issue???? It's starting to get stale real quick!

It's sad but true Brad. This is a country of people who want, want, want. How many people today actually have a savings account? Pay in cash? They start jamming those spending ethics down your throat as soon as you enroll in college with all the "fantastic" credit card offers they throw your way. If only people would live within their means this country wouldn't be taking a nose dive. Parents, teach your children well.

GITRDONE read my blog view my photos
Sep 3, 2008 | 6:39 PM

All 8 of my kid were raised with the theory "If you don't have the cash, you don't need it." They were educated on the funk that Americans are in with credit card debt. That will not be happening in my family.

Only1Antoine read my blog
Sep 3, 2008 | 8:09 PM

I think it's just the pleasure we can afford. With everything as high as it is, there is only so much we can spend until the next pay day after bills are paid off first or if we just have secondary money to do with whatever.

You guys who have been around longer than I have had probably already experienced this before almost 20 years ago. I don't know if it was worse than what we are in now. I don't know if it was just as bad as the one back then. I don't know if it's worse now than it was back then.

It's like the old saying goes, "if you ain't got the money, things aren't meant for you to have". Now in this new term, I like to think of it as, "If you don't have enough money, you have to wait till you get some extra money".

Every now and then, it's OK to treat yourself to something when you're feeling sad or depressed or if you just have money burning a whole in your pockets in these "tough times" as we Americans call it.

Sometimes, you have to think twice about what you spend your money on because as I've been taught many times about money, "there is a difference between "WANT" and "NEED"".

I don't want to or need to explain, because everyone knows what that means. In the end, it's all about saving or spending wisely.

Taxman view my photos
Sep 3, 2008 | 9:35 PM

After 9-11 I paid all cards off and car loans in 1 year with overtime and didnt spend a lot of money at that time.I pay off all cards monthly now. Then I saved a lot of overtime over the years. Did not spend crazy on toys.Well now the sales are on and the wallet is open.I still plan on keeping 75% of my savings.But As I see it I seen alot of people over the last 6 years or so spend ,refinance houses 2 or 3 times casing in their 401k to support the spending.I seen atv,big screen tv,trips,Harleys,hot tubs bought by friends and now I see the houses for sale.Lost jobs and think nothing of it.There is no value of the dollar.Just the value of fun fun fun.Well it catches up.I also have friends that did the same thing as I.Save for that rainy day.I finally get what my dad was always told me,

loripav read my blog view my photos
Sep 3, 2008 | 10:25 PM

Ever sence we filed bankruptcy, we use cash only. If we don't have money for something, we go without. We are now getting back on our feet a little bit. We are pending Social Security for my husband. (old war wound) "how ever it's spelled".

Bryan_Polcyn read my blog view my photos
Sep 3, 2008 | 11:39 PM

What a great topic, Brad.

Tough times are relative. I can never remember spending so much for fuel, electricity, water, and (gulp) taxes. Nonetheless, we just bought a new 32" TV for the master bedroom.

That was a rare splurge, however. And we paid cash.

I think there's something to the notion that too many people are mortgaging the future by living on plastic. But, I also think you're right on the money, Brad.

We're loathe to give up simple pleasures - or vices - no matter how tough things get. For some, that's going to the movies. For others, it's home electronics. Or Miller High Life and Marlboro Lights. Did you ever notice that even in the most economically depressed neighborhoods of any bit city, liquor and smokes still sell just fine?

F0x6Fan read my blog view my photos
Sep 4, 2008 | 9:17 PM

Hey!....low blow Bryan, i've got a beer in my hand,.....and a cigarette in my mouth right now! LOL

GITRDONE read my blog view my photos
Sep 4, 2008 | 11:32 PM

I think it gives a person more self respect and pride to pay cash for the things they buy. Just knowing that they won't be making monthly payments has to feel great...I know it does for me. Especially for major purchases like when I bought my 2005 Chevy Silverado pickup truck with crew cab and duallies (bought it brand new at the end of 2004). The car dealer nearly clutched his heart and died when I handed him that cash.

busrider read my blog
Sep 5, 2008 | 1:11 PM

I think I need to raise my high waters because someone is shoveling out a lot of sh@t. Does it make someone feel better to lie and embellish things in their life? I think it just made them look like a sad fool.

Yesterday I bought an island on line and paid cash! Oh wait, just dreaming for a minute there.

A_Jive_Soul_Bro read my blog view my photos
Sep 5, 2008 | 3:14 PM

The energy prices for home and auto are really hurting us indirectly too by raising prices. I also just read the unemployment rate just jumped up again, which can't be making things any easier. In the end it just matters who you are and what job you have. Or don't.

desertwindrider read my blog view my photos
Sep 6, 2008 | 8:13 AM

Remember hearing about the Great Depression in the 1930's?

Which businesses flourished although no one had any money?

Movie theatres, beauty shops and taverns.

GITRDONE read my blog view my photos
Sep 9, 2008 | 11:19 PM

Busrider...
I am guessing that by your blog-name, you haven't a clue about what I was speaking of (or much else for that matter). Stick with the bus, we'll all be a lot safer.

GITRDONE read my blog view my photos
Sep 9, 2008 | 11:23 PM

I guess if you're a manager at Mc Donalds...it might be hard to believe.

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Brad_Hicks

FOX 6 Anchor/Reporter: Thanks for visiting my bio page. You must be a curious person, so we already have something in common. Mix your curiosity with a passion for detail, a love for people, and a hunger for adrenaline, and you have the recipe for a news person! I grew up (although some people would disagree with that) in Palo Alto, California. While pursuing my Ph.D. in Geography at Texas A&M, I decided to explore the wild and wacky world of television news. I was hooked. My journey has taken me to the South (Atlanta), the Northeast (Lancaster/Harrisburg PA), the West (the San Francisco Bay Area), and now the Midwest. Over the years, I have been fortunate to have my work earn national awards from NBC News, the U.S. Coast Guard, and The National Water Safety Congress, as well as multiple Emmy Awards, and awards from the Associated Press. While I was working in Pennsylvania, the 6pm newscast I anchored became the highest rated top-50 market evening newscast in the country. The biggest honor, however, is knowing that you are watching. I take very seriously the responsibility we have to bring you accurate and up-to-the-minute information. Covering the news for you is not just a job; it's a privilege. Now some trivial tidbits you would never know about me if I didn't tell you: *I was once attacked by wild dogs in India and underwent rabies treatment. *As a graduate student, I published an academic paper that provided the first evidence Native Americans domesticated the California Fan Palm (Washingtonia Filifera). *My Grandfather, Robert T. Frederick, was the youngest and most wounded General in WWII. He created a unit called the First Special Service Force, a precursor to today's Special Forces. Winston Churchill called him "the greatest fighting General of all time", and actor William Holden portrayed him in the movie "The Devil's Brigade". *I feel deeply fortunate to live in this great country, and I am quietly indebted to every war vet who has risked his or her life for the freedoms we all enjoy. Be sure to check out my video bio and my blog, and if you're still curious, or you have a story you would like me explore, please give me a buzz at the TV station. I will take your call, because I'm curious too!

Member Since: 8/24/2006